Methodology

Plant-A Insights Group conducted an extensive study to create a comprehensive database of around 9,170 U.S. regional banks and credit unions. The approach included looking at various factors, ensuring a comprehensive landscape view. This database allows institutions to benchmark themselves against competitors across various banking products and customer touchpoints

The goal is to provide valuable insights to help banks and credit unions assess their performance and identify areas for improvement, ultimately supporting better decision-making and enhancing industry competitiveness

 

Collected financial data of ~9170 institutions

Analyzed key financial ratios to access the institution's health

Conducted a nationwide survey of over 71,000 customers

Analyzed survey data to understand industry insights for various demographics

Combined the financial data with customer insights for a deep dive analyses

Created a powerful tool that compares any institution with leaders and other competitors over more than 50 parameters

Suggest strategies to enhance institution performance and customer satisfaction based on findings

Data-Driven Foundation

  • Analyzed financial data from trusted sources: Federal Deposit Insurance Corporation (FDIC) for banks and the National Credit Union Administration (NCUA) for Credit unions
  • Calculated and examined key financial ratios that indicate an institution’s health, profitability, liquidity, asset quality, and risk management

Client-Centered View:

  • Conducted a nationwide survey of over 71,000 customers collecting over 845,000 reviews of regional banks and credit unions
  • To ensure a thorough study, we collected more than 100 overall reviews and interviewed more than 30 direct customers for each institution, diving deep into every customer touchpoint for a comprehensive understanding
  • Ensured comprehensive state representation and demographic alignment with U.S. Census Data
  • Data collection occurred between November-December 2023 and October-December 2024

Data-Driven Insights

  • Analyzed patterns and shifts in the industry to understand emerging trends
  • Pinpointed areas where institutions excel and areas requiring improvement
  • Discovered overlooked areas with potential for growth and innovation
  • Explored the broader landscape to provide actionable insights for the entire sector
  • Used findings to suggest strategies for enhancing institutional performance and customer satisfaction

Comprehensive Benchmarking

  • Combined financial data with customer insights for a complete view
  • Created a powerful tool for performance comparison with category leaders and competitors over more than 50 parameters
  • Helps institutions identify strengths, weaknesses, opportunities, and threats
  • Provided a deeper understanding of evolving customer needs and expectations

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