Analyze More Than 3,500 Regional Banks and Credit Unions using Bluehill

Assess Your Performance Relative to Industry Peers

Redefine your CX Strategy
Based on 71,000+ real customer interviews
Deep dive analysis across various customer journey and touchpoints

Actionable Customer Data

New Setup & Application

Settlement of Disputes

Query Resolution

Account and Service Management

Money Transfer

Optimize Application and Account Setup

Evaluate your performance and that of your competitors across key customer journeys:

Account Opening: Analyze the efficiency and customer experience of opening new accounts (e.g., checking, savings, money market).
Credit Card Applications: Assess the application process for new credit cards, including online, mobile, and in-person channels.
Loan Applications: Evaluate the loan/mortgage application process, including pre-approval, application submission, and closing.

Enhance the Dispute Resolution Experience

Utilize our platform to gain valuable insights into customer sentiment surrounding dispute resolutions, including:

Charge Disputes: Analyze customer satisfaction with the process of disputing unauthorized charges.
Fee Disputes: Evaluate customer perceptions of the process for disputing unexpected or unjustified fees.

Enhance the Dispute Resolution Experience

Optimize Query Resolution

Ensure customer satisfaction with issue resolution by improving key customer journeys, including:

Online/Mobile Banking access: Evaluate the process for resolving customer login issues with digital tool.
Point-of-Sale (POS) Decline Resolution: Enhance the process for addressing declined transactions at the point of sale.

Enhance Routine Account Management

Design a superior account management and advisory experience for your customers by analyzing your performance across key customer journeys:

Account & Preference Management: Streamline the process for managing account settings, preferences, and personal information.
Deposits: Optimize the deposit process across various channels (e.g., mobile, online, ATM, branch).
Withdrawals: Enhance the withdrawal process for customers, ensuring convenience and security.
Transaction Review: Improve the customer experience for reviewing transaction history and statements.
Financial Advice: Enhance the accessibility and quality of financial advice and guidance for your customers.

Optimize the Transaction Experience

Benchmark your brand’s performance against competitors across key transaction journeys:

Money Transfers: Analyze the speed, efficiency, and customer satisfaction associated with sending money.
Bill Payments: Evaluate the convenience and ease of paying bills online, through mobile devices, or via other channels.
Rewards Redemption: Assess the customer experience of redeeming credit card rewards, including the availability of redemption options and the ease of the redemption process.

BlueHill in a Nutshell

Focus on journeys that matter the most

Identify the key journeys and moments that drive customer satisfaction. With BlueHill, you can pinpoint the experiences your customers value most, eliminating guesswork.

Uncover the underlying reasons

BlueHill enables you to perform an in-depth analysis of how your customers perceive key moments in their banking experience, offering granular insights into where and how to enhance the overall customer experience.

Monitor progress

Leverage objective data to measure the impact of your key initiatives effectively. With BlueHill’s regular updates, you can track performance trends over time, gaining valuable insights into changes within your organization and across competitors.

Compare your performance to industry leaders

Evaluate your organization’s standing by benchmarking against competitors. BlueHill provides actionable insights, enabling you to identify strengths, uncover gaps, and pinpoint opportunities to differentiate your offerings from your peers.

Utilize BlueHill to improve your customer experience

BlueHill provides a powerful suite of data-driven insights to support strategic decision-making across all key areas of your business. Our platform can empower you to Optimize Channel Strategies, Enhance Customer Experience, Drive Effective Marketing Campaigns, Inform Product Development

Head of Marketing

Product Manager

Customer Experience Leaders

Channel Managers

Dominate Your Market: Uncover Competitive Advantages with BlueHill

BlueHill empowers marketers with visibility into their competitive landscape

Quantify Your Competitive Position: Accurately assess your current market position and define clear, data-driven goals for future growth.
Track Competitive Trends: Monitor competitive performance over time with regular data refreshes to identify emerging trends and adjust your strategies accordingly.
Measure the Impact of Marketing Initiatives: Quantify the impact of your marketing efforts on customer satisfaction and loyalty at both the relationship and interaction levels.

Data-Driven Offering Roadmaps: Outsmart the Competition

Gain a decisive advantage in your product offering development efforts with our flexible dashboards. Uncover critical insights into customer behavior across the entire product lifecycle, empowering you to:

Understand Competitive Advantages: Identify the key factors driving customer preference for your product over competitors.
Pinpoint Customer Pain Points: Uncover areas of product frustration and identify opportunities for improvement.
Prioritize Development Efforts: Determine whether to focus on product enhancements, or on optimizing adjacent experiences such as delivery, service, and support.

Empowering Customer Experience Leaders with BlueHill Insights

At BlueHill, we understand that successful CX strategies require more than just gut feelings and anecdotal evidence. BlueHill helps you:

Guide and Validate Strategic Decisions: Leverage empirical data to support and validate strategic recommendations with objective evidence.
Gain Deeper Customer Understanding: Analyze customer journeys at a granular level to identify most critical touchpoints and understand the drivers of customer happiness.
Conduct In-Depth Competitive Analysis: Benchmark your company’s performance against key competitors to identify areas for improvement and gain a competitive edge.
Easily Leverage Data: Manipulate data with flexible filters and easily download reports for in-depth analysis.

Optimize Performance: Identify and Address Key customer Issues

BlueHill empowers Channel Managers to pinpoint and address critical customer experience issues with precision.

Gain Actionable Insights: Analyze data by channel or product to identify specific areas requiring improvement and understand the underlying drivers of customer dissatisfaction.
Measure and Track Key Performance Indicators (KPIs): Monitor critical KPIs across lines of business and channels to track progress and identify areas for optimization.
Customize and Share Insights: Easily customize dashboards to meet specific needs and export reports for in-depth analysis and sharing.
Prioritize High-Impact
Improvements: Focus on the initiatives that will deliver the greatest return on investment by prioritizing improvements based on their potential impact on customer satisfaction and profitability.